Why SEO Should Be At The Heart of Your Internet Marketing Strategy (Video)
Ok, if you are watching this, chances are you already know a little bit about SEO. I know for a lot of people SEO is a bit of a taboo subject, but hear me out – there are some essential reasons why you need to base your internet marketing strategy around it. It isn’t going to cost you very much, your competitors are doing it, and you are going to get left behind if you don’t. And here are the main reasons why;
Compared to other internet marketing strategies, SEO is very reliable. Not only is it a lot cheaper than other methods such as PPC or banner ads, it has much more long-tail value too. Sure, if you don’t tend to your SEO it will drop off, but its not going to run your marketing budget dry in the process. Also, SEO has been around for a long time for a reason, and its not about to get anywhere soon. So stop fighting it, and jump on the bandwagon.
SEO is your friend if you want to appear high up in the search engine rankings. Apart from the obvious benefits of lead generation and increased site traffic, there is one big bonus. People trust you more if you appear high in the rankings, because search engines don’t lie. And trust is one of the most important aspects for a potential lead or buyer. Consumers are also shown to be twice as likely to recognize businesses ranked in the top three of search engine results than those appearing in banner ads, so SEO is also great news for your brand awareness and reach.
SEO isn’t just for your benefit; it also benefits your valued customers and clients. When people search for a term or keyword, they are looking for a solution. If you optimise SEO for your core products and services in the right way, you can provide that solution for them, so everyone wins. Whether on a local scale, or for remote solutions, SEO directs your potential audience to the best solution. If you don’t make the most of this, your competitors will.
As I mentioned before, SEO represents much better value than PPC or banner advertising. The other great thing is that you can do a lot of SEO yourself, in your own time.
Compared to a print, direct mail, or radio advert, SEO is going to last much longer. Other marketing campaigns are short term, short success, and once its gone, its gone. SEO gives you the opportunity to set up your website or blog in such a way that your customers can consistently find you, and new customers are directed your way – not just for a day or a week, but for years to come.
Andy Havard is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.