11 Ways to Get More Organic Traffic to Your Website
One of the main challenges of any online business is to move to the first page of search results and increase organice traffic. Of course, being the first requires a lot of time and effort but if you apply correct strategies, your site will move up until it enjoys the kind of traffic you need.
But what strategies are the most effective to increase organic traffic?
This question is asked by many online entrepreneurs because, well, everybody wants to increase organic traffic as fast as possible. If you’re one of them, you’ve landed on the right page because we’re going to discuss eleven great ways to increase organic traffic.
1. Consistently create high-quality content
Only quality content can help you make it to the top and increase organic traffic. To know what kind of content we’re talking about here, we can turn to Google itself. It has published Webmaster guidelines that describe the requirements that the company has for anyone who publishes content on the web. Here they are:
Don’t deceive visitors
Make content for users and not for Google
Don’t use tricks to improve rankings
Don’t create pages with plagiarized and automatically generated content
Make content engaging, credible, informative, and helpful
Use these guidelines and produce your content consistently (refer to Create Valuable Content section on Google Support for more tips).
2. Write About the Questions and Problems of Your Visitors
This method actually relates to the previous one and it could be especially helpful for businesses that have a content-based site. People usually visit such sites searching for various questions. For example, a website like Mashable attracts those interested in questions related to social media, blogging, and doing business online.
Pete Cashmore, the founder of Mashable, worked 20 hour-long days writing helpful articles about technology. Without any advertisers. Right now, the audience of the website consist of millions.
So, to make sure you’re on your way to the success, you need to blog about the questions and problems your visitors might have. Learn how to write detailed articles about them and try to be as helpful as possible. Given that people ask Google questions all the time, it would be awesome if your site appeared on the first page. Answering your customers more pressing questions is a sure fire way to increase organic traffic.
3. Use the Power of Social Media to Increase Organic Traffic
Create a profile of your business on Facebook and other platforms. Next, build a solid online presence post by post. All those articles you wrote can be uploaded there to get your name out on the net. Each of them should contain links to your site as well as share buttons to allow users to distribute it easily.
If you need additional pointers, here are 25 ways to grow your social media presence from Forbes.
4. Get Tagging on Social Media
This one could help a lot if you run a startup. By tagging relevant persons and businesses, you can increase organic traffic, viewership and followers. It can be used for a number of other purposes, including:
Alert a person when you write about them
Include someone who was at an event
Increase the reach of the post
Give credit when needed
Tagging on social media is easy. For example, open your feed and type the name of the person you want to mention (here’s how to do it on LinkedIn):
The headline is the first thing that a visitor sees, so it’s natural that it should be strong and appealing. If a blog post does feature a compelling headline, most of the viewers will ignore it even in case it has the best coverage of the topic. To avoid that, you need to produce appealing headlines that can hook the attention of the viewers right away which in turn can increase your organic traffic.
Experts in web content writing typically provide the following tips on writing headlines:
Include emotional words
Make bold claims
Elicit an interest but don’t give the main idea away in the title
Describe the latest trends, popular movies, people but with an original spin on them
Use action words
Now that we know the guidelines, you can check out the list of the top words used in viral headlines from Buffer Blog.
6. Keep Updating your Content
Irrelevant and outdated content does not enjoy a lot of attention from the online community. That’s why you have to update your content on a regular basis. For example, essay writing services have to update the requirements to formatting released by the American Psychological Association and The Modern Language Association. In other words, fresh content equals more visitors.
7. Use Long Tail Keywords
Choosing only the most widely used keywords in your target market is a bad idea because there are thousands of other businesses doing the same thing. As the result, head terms perform poorly compared with longer and more specific long-tail keywords:
Image Credit: Neil Patel
Use only particular keywords that describe as much information as possible. For example, if your business sells gaming laptops, the chances are that your site is never going to make the first page of organic search results for “gaming laptops.” Why? Just image how many companies sell them!
However, if you sell gaming laptops with USB type C charging system, then keywords like “gaming laptops with USB type C charger” are going to yield much better results.
8. Exploit Metrics
Any progress should be measured. That’s why you need to use tools like Google Analytics to analyze and track visitors to your website. As the result, you will get all data about the sources of visitors as well as keywords they used to find you.
9. Become an Influencer
An influencer is someone who found their niche and has a significant impact on it. By becoming one, you will increase organic traffic because people prefer to consult influencers when they try out a new product or service.
Sounds interesting? Then read these 25 tips to become an online influencer from Mashable.
10. Have a Responsive Website
Today, people use a variety of mobile devices for Internet search. If you have only a PC-optimized version of your website, you’re making the navigation difficult for those using smartphones and tablets. According to Search Engine Land, people are 5 times more likely to leave a website if it isn’t mobile-friendly. Don’t lose potential customers and optimize your site.
11. Stay Updated with the Latest Trends ot Increase Organic Traffic
Today, people catch up with new trends quicker than ever. To keep with them and provide relevant information, you have to be aware of new trends related to your niche.
That’s it, guys, it’s your turn to put these strategies to the test and get more organic traffic!