The SEO industry is one of the most dynamic fields of practice in this day and era. There is always a change to report in search engine optimization. It could be the addition of new principles that are being used by the search engines, or probably it is a trend that is picking up speed nowadays. The field of SEO is one that will always change and it is also very hard to keep up with. If you do not have the right tools to do that work, you will be unable to keep up with the competition.
The landscape of the SEO industry continues to change every single year and as it does so, the tools that are being used change as well. Currently the most useful tools for link-building and search engine optimization come in the form of browser extensions and apps. What web browser are you using? Google Chrome, Mozilla Firefox, Safari and Internet Explorer are some of the most popular browsers. Chrome is the one that has people all excited because it offers a wide array of extensions that make web browsing a walk in the park. SEOs and link builders find the extensions for Google Chrome to be excellent options for them. They save tons of time and make SEO so much better.
The extensions are just so many. Choosing the one that you want to work with is going to be quite a difficult task. You will be totally spoilt for choice. To make your life a little bit easier, here are some of the best extensions for SEO professionals:
Ahref SEO toolbar
The thing that you will love about this tool is the fact that it serves a whole lot of functions. Whether you want to do content research or you want to get backlink data insight, you can use this tool. When you integrate it to your browser, it will add a thin ribbon at the top of the screen so that you will be able to spot important page level information. It provides insight on things like the social share counts, backlink counts and Ahrefs rank.
Information about the performance of your website is very important if the site is going to perform well in the search engines. As such, this SEO toolbar presents you with a wide variety of metrics that will act as guides as to what you need to work on to bring your SEO to the top.
This is from Moz- one of the biggest SEO companies today. Even without having a Moz subscription, you will be able to receive some helpful information concerning the sites that you visit. MozBar will grant you access to the Moz’s metrics, Domain Authority, Spam Score and PageAuthority. There are also the page-level share counts available for you to check out when you use this tool.
The page analysis feature of this toolbar will present you with information such as the link metrics, on-page elements and a whole lot of other attributes. It also makes link analysis easier. The page highlighter tool usually highlights the different types of links in different colors. Therefore the internal backlinks are going to be highlighted in a different color from the followed and no-followed links.
Majestic Backlink Analyzer
Just like the aforementioned tools- Ahrefs and Moz- Majestic is also a very beneficial extension for SEOs using Google Chrome. It is highly favored for access to backlink data. The difference between Majestic and the other two is the way it places specific emphasis on backlink analysis rather than the on-page elements. It will present you with a summary of all Majestic’s metrics, anchor text and a list of the top backlinks. Unlike the other two, without a Majestic subscription, you will not be able to get as much data as you would like. Be that as it may, it is still a very useful tool.
WooRank has developed an SEO and website analysis extension for Google Chrome as well. This extension has been touted to be one of the best because it gives a very good snapshot of the elements that require improving in your website. The thing that many SEO professionals love about this extension is its specificity. It will give you a score plus some very specific insights that will help you to boost the performance of your website.
There is a problem though; this extension only works at domain level. On top of that, the data is limited unless you procure a paid account. It might not be 100% accurate but then the insight that it provide is very helpful in a majority of circumstances.
This one is fantastic when it comes to speeding up your link prospecting efforts. All that you need to do is right click on a URL while you are on a website and select ‘scrape similar’. It will provide you with a list of sites that are similar to another site that you have linked to. You can export this list to your Google Docs. It can be hard to use at first but luckily, there are scores of tutorials online on how to work with it.
Ninja Outreach Lite
It might be new to the market but it is working wonders. Ninja Outreach Lite is a blogger outreach tool. By rolling out new updates every now and then, this tool has been able to perform excellently. One of its best updates is the Chrome extension which makes it possible for you to pull in all sorts of information concerning a site that you are visiting. You can get details concerning page-level SEO elements, traffic estimations, recent posts, key pages, social profiles and more.
These are just some of the best Google Chrome extensions designed with the SEO professionals and link builders in mind. They all provide vital information concerning the health of your website. There are many others available for your usage but these take the crown. They are user-friendly and even without premium subscriptions, you can get helpful information about your site.
Michael Bentos is an experienced digital marketer and part of the team at ParadoxSEO.com – the powerful platform that makes SEO simple. He runs a successful SEO agency providing SEO consultancy to clients throughout the world. You can connect him via linked-in.