The reason for this is that after running thousands of ads for customers that promoting a squeeze page or landing page with a great offer and simple opt in form is one of the most effective ways to marketing products and services.
However, many of my customers gives me huge, self replicated, company websites to promote. When you are dealing with a cold marketing these big beautiful sites do not work.
When you catch somebody’s interest for the first time you need to get their email with a clear focused offer, bonus, and compelling reasons for the prospect to give up his email.
You should also not ask for their phone number, blood type, sexual preference, and for god’s sake do not put a Google Re-Captcha on your opt in form!
You want to make it as easy and compelling as possible for customers to give up one piece of information. That info is their email. And I am talking about their EMAIL ONLY.
Then you need to follow up over and over with your autoresponder messages. Nobody is going to see your big fancy corporate website and just sign up cold. Nobody. They need to get to know you. They need to develop a relationship with you. That is the work of the autoresponder. (For more info on autoresponders see “What is an autoresponder” and “8 Reasons You Need an Autoresponder Now“)
Think about it. Don’t you want to ask questions, investigate, learn more about a product or opportunity before you plunk down your hard earned cash? Well, surprise, surprise. Your potential customers feel the same way.
You see, I want my customers to be successful. But if they give me a crappy website to promote then neither one of us are going to be successful and I find this very frustrating.
So I want my customers to have an easy way to create landings pages and opt in squeeze pages.
When I looked at the company I was recommending I was stunned. Instapage charges $76. per month for their basic package and a whopping $126. per month if you want A/B testing. If you still want to sign up with them please do from my affiliate link but read on for a better option.
Lead Pages is a bit better with prices at $37. per month for the basic program and with A/B testing $79. per month.
Still these are just landing pages. They do not even include the autoresponder system. We are talking about minimum prices of $500 per year just to host landing pages. This is crazy.
I use another system called “Thrive Architect.” This is a wordpress plugin which makes fantastic landing pages. It is also and incredible content creator. I just re-did my website www.coolmarketingsoftware.com using Thrive Content Builder (Now Thrive Architecht.)
With Thrive Architect I have the following:
All this costs me $67 one time fee!
The reason I was hesitant to recommend this option is that it requires that you have your own domain name, and hosting account and that you have an active installation of wordpress.
You need the following:
What about the unbelievably difficult job of installing wordpress and a wordpress plugin. Not a problem. Get the hosting from my affiliate link and the Thrive Architecht from my affiliate link above and I will install everything for you for free.
So lets compare my Thrive Architect solution with Leadpages.net on the basis of price.
Thrive Architect option:
Domain name: $10. per year.
Hosting $4. per month or $50. per year
Thrive Architect. $67. One time fee. Not even yearly!
First year costs $127. with Thrive Architect. The following year is only $60!
Leadpages.net A/B Testing Package
$948. are your costs every year with Leadpages
As far as I can see there is no difference in quality. And actually you have more security with your own system based on your own domain because you control your data.
Please let us know if you have other options for creating landing pages that are better than this. We did look and Getresponse.com which is an autoresponder company which is now providing a landing page service.
But when I started to set up a landing page with their system I noticed they limited the number of impressions I could get to 1000.. That will go quickly. You need to upgrade to the pro version to get unlimited landing pages and unlimited impressions.
Keep in mind Getresponse includes an outstanding autorepsonder service with their landing pages. So to have an autoresponder service combined with landing page service and up to 5000 contacts in your autoresponder costs $49. per month with Getresponse.com.
This really is not too bad since you need the autoresponder, Getresponse offers a great autoresponder, and you get the landing pages as well. You can find out more about Getresponse here.
I already had an account with Getresponse and upgrading to their pro version would cost me even more money per month so I was more comfortable using the Thrive Architect option. Also the landing pages are much better with Thrive Architecht. Everything Thrive Themes does is absolutely first class.
However, the Getresponse solution is definitely worth considering as a beginning all in one solution.
Your thoughts and comments are appreciated.