We’ve heard already that vlogging boosts blog readership and brand awareness. Think about it. It boosts your SEO because it’s something else—something more unique than a simple blog post—that your followers can retweet, “like,” share, or “+1.”
The greatest reason vlogging works is perhaps what makes it so scary: it gives your brand a human face. Your face. This is where most of us stop and go back to writing and taking Instagram pictures.
But you’ve taken risks before—like starting your own blog—and this is no different. Here are 5 tips to get you started:
1. Ensure good quality audio. Whether you’re an individual trying to make some extra SEO cash or a corporation trying to expand an existing audience, poor quality audio is a sure-fire way to lose viewers in under 5 seconds. Why? It shows that:
Readers and investors find none of the above attractive. To ensure the audio quality of your video:
2. Let’s talk about equipment and dollar signs. Everyday vloggers don’t need expensive equipment; most PCs and laptops come with built-in cameras and mics. Corporate vloggers, however, might invest in quality equipment. Consider before purchasing:
3. You don’t need expensive editing software. Many vloggers just edit on Youtube. Pinnacle is another option, but beware of attempting to edit long videos. It will likely crash innumerous times, long before you develop the patience to finish your project. Shop around for the best prices and quality, and don’t forget about video format.
4. Be yourself. Trite, but true: emulating someone else will only make you a watered-down version of them. But there is only one you, and you should focus on bettering that. For some vloggers, this means being silly and giddy; for others, it means being dramatic and confessional. Go with what works for you and the voice of your blog. Inevitably, you’ll turn away some viewers, but the ones who stay will want to hear and see you, and that is the greatest impetus for us to keep vlogging.
Kay Winders is presently the resident writer for badcreditloans.org, where she researches the best way for people to pay off their debts without damaging their credit. In her spare time, she enjoys freelance writing, the beach and gardening.
Fun video on video blogging (vlogging):