Website Designing Factors For Effective SEO
SEO stands for search engine optimization and it is often seen as the bread and butter of Internet marketers. It is not so easy, however, to have a website perfectly optimized for SEO purposes. Besides written content, a website also contains graphics and videos, which are not as easy to optimize for search engine as articles. However, if you learn the following techniques to improve your website SEO, you will discover that it is not that difficult to design a web page that drives a lot of traffic.
1. Optimize graphics, images and videos
It is not enough to optimize your written content for search engines. Any image or video included in your site should also contribute to the overall SEO value of your website. There is a simple technique to do that; include keywords and key phrases in their descriptions, as well. When search engines index the content of a web page, they go through the video and image descriptions as well. Even the name you save them under is important. Instead of using something generic like image001.jpg, be a little more creative and introduce a few keywords in the names given to your images, as well.
2. Create an easy to navigate website
In order to increase the SEO value of your website, you need to make sure that the navigation between your pages is easy and convenient. Cluttered pages that do not have obvious navigation hints will not do you any good, and, for SEO purposes, you may register quite important loses, since your main goal, once someone reaches your website is to keep them there as much as you can.
3. Include inside links
A good way to ensure the SEO value of your website is to include anchor texts and inside links in your own articles or posts. This will allow those landing on your page to navigate at ease between various pages and articles in search of the information they are looking for. This is a practice used especially by bloggers, but it can be successfully used by websites of any kind.
4. Structure your content well
Keyword placement, as you may well know, is a must for SEO. However, when you think up the structure of your website, you should think about its structure, as well. Make the content flow well. What visitors should be informed off first must be placed on the first page. Motivate them to navigate through your site by employing an intuitive interface that lets them know exactly where to go when they look for something in particular.
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5. Invest more time and effort in SEO
Do not think that SEO is a process that starts and finish with the design of your web page. Actually, this is an ongoing process, and reasons enough to start thinking about introducing new elements to your website. There is a great advantage to this tactic. As search engine spiders like sites that update often more than websites that remain the same for years, you will have more chances to pop up higher in search engines.
Kady Babs is a Certified Professional and freelance writer. At present attached with Test 4 Prep.com. This is Best Source for itil v3 certification. You can try free demos itil v3 training with 100% Risk Free and Money Back Guaranteed. Babs has creative writing skills and helping people to get certified on first try.