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The 2nd Fastest Way To Get Your Business To The Top Of Google Local Searches (Yelp)

 

So you are probably wondering what is the fastest way to get your local business to the top of Google searches? The fastest way is to claim and fully optimize your Google Places page. I wrote an article on exactly how to do that here.

The 2nd fastest to way to get your business to the top of Google local searches, in my completely aribitrary personal opinion, is the fully optimize your business listing on Yelp and start getting backlinks directly to your Yelp page.

I was amazed. I registered my business with Yelp which is a local online yellow pages type directory. It lists and reviews local businesses. There are many such directories out there and in my next post I will provide a list. But I suggest starting with Yelp. Almost immediately after registering my local directory “Best Injury Lawyer Fort Lauderdale” my Yelp listing was on the first page of Google for the term “Best Injury Lawyer Fort Lauderdale.”

Now you may think it is easy to get ranked for such a local term. However, the keyword phrase “injury lawyer fort lauderdale” is bid on at about $60. per click according to Google. This is a very competitive term even locally.

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I included one review in my Yelp listing (you are welcome to add your own. If you join Yelp and want me to review your site I will do so as well.) The review along with the 5 star ranking appear quite prominently in the Google listings. Even if it was at the bottom of the first page most people would be inclined to click on the listing with the 5 stars next to it.

The Yelp listing features the contact info for my directory as well as a nice clickable link back to my main site.

But wait there is more.

I decided to actually promote my Yelp listing with some SEO. I created a basic slide show promo videos using Animoto and submitted it using Contentbuzz to a variety of video hosting and social media sites.

A few days later this is the result.

The first 3 listings for the keywords “best injury lawyer fort lauderdale” are mine. These appear even before the Google Places pages for injury attorneys in Fort Lauderdale. The first listing is the Yelp listing. The second listing is a video I uploaded to Metacafe and the third is a video I uploaded to DailyMotion. This is another lesson to not only upload your videos to YouTube but to the other video hosting directories as well. Here is a list of video hosting directories that work.

Now it gets even better. Even if I take out the local qualifier “Fort Lauderdale” I am listed on the first page of Google listings for the general term “best injury laywer.” Nice!

For some reason Google really loves Yelp. They even tried to purchase Yelp a few years ago but it did not go through. For awhile Google Places was featuring Yelp reviews with their own Google places reviews. This irked Yelp and Google has since stopped this practice. However, there really does still seem to be Google love for this directory.

I suggest you register your local website with Yelp right away here. If you do please write a review of my local business on Yelp as well. Here is my Yelp listing.

Please let me know your experiences with Yelp and other local directories. I would also appreciate it if you would share this post on Facebook and Twitter. Thank you. Matthew Meyer.

Here are some more blog posts about local marketing:

Local SEO Guide — Local search engine optimization blog.
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How I Completely Dominated Google Video Search For My Local Keywords
BestInjuryLawyerFortLauderdale.Com My New Local Online Marketing Project

Matt
 

After a career as a professional musician and band leader in the Miami South Florida Area I decided to see if I could make some money with this new internet thing. After years of trial and error I started to get the hang of it and now I am completely financially independent because of my various online businesses. The goal of this blog is to chronicle my continued marketing experiences. I focus on real examples of what works and what does not work. Google does not give us a recipe for getting our sites ranked. We have to use our own experiences to see what actually works rather than theory. I hope you enjoy the blog. Please let us know what you think in the comments area. We appreciate your feedback.

Roger Viles - 2011/11/18

Yelp is certainly active in the UK – and for the past year or two has been on my list of directories to which I submit clients’ websites.
I’m not convinced it has such a major impact as Matthew suggests but it is one of a few that I consider important.

 

    Matthew Meyer - 2011/11/18

    Thanks for your comment Roger. I was amazed how fast my Yelp listing was indexed by Google. Almost the first day. They after about 1 week it completely disappeared from the search listings for the same keywords
    where it was on the first page of Google. I had to type the actual url to find it. It was still there just not indexed. I did not do anything blackhat with it so it is very strange. Maybe it has something to do with the Google Yelp spat. Good to be listed there anyway though but perhaps it is not as important as I once thought.

     

Randy Bonachita - 2011/10/10

Matthew, does yelp accept product review sites? I have not tried using that
site before so I do not know anything. Thanks for the help.

 

    Matthew Meyer - 2011/10/10

    I think it has to have a local element. I did accept my local personal injury lawyer directory which is a review site of sorts. Give it a shot and let me know here how it works out. Thanks Randy.

     

Donna Hamilton - 2011/09/25

…Yes, what about those who are out of the USA ???

 

    Matthew Meyer - 2011/09/26

    Great question! Please try to set up a Yelp account and see if you can do it for your country and let me know here. Also look for Yelp alternatives for your country.

     

rajesh - 2011/09/25

Hi Matt, how to get good page rank? is any easy way??

 

    Matthew Meyer - 2011/09/26

    Lots of orginal, relevant content. No easy way. Just good old fashioned hard work over time.

     

dihalisa - 2011/09/23

Hi Matt, good info on Google places. Anyway,is YELP available for all countries?

 

    Matthew Meyer - 2011/09/24

    Good question. I am not sure which countries they operate in. I think there is a huge opportunity in taking concepts working in English markets and moving to other areas.

     

sohail - 2011/09/21

great will try

 

Lovinmalamutes - 2011/09/20

I am not running any type of business, nor do I have a website. In what way does this apply to me?
Other then possibly being useful at a later date should I (which I’m fairly sure I won’t) decide to start some type of business, or get a website to promote. I had thought this would be yet one more quick get lots of money NOW by using this program, that program , and another program scheme. SO glad it wasn’t, and it turned out to be a benefit for those who have a website and/or business.
I am currently a member of Yelp, but it’s the rarity that I ever post or am there. I’m also a member of Google’s wide range of things.. Been with them since the first day I logged onto the internet. YAY!!!
Thank you for sending this above info to me in my email, but unfortunately it doesn’t do a great deal for me at this time.
Best Regards!

 

    Matthew Meyer - 2011/09/21

    Thanks for reading the post and your comment. You never know when the info could come in handy. Matt.

     

noah - 2011/09/18

someone do me a huge favor…. i need website help for better ranking.. i have local ads and links .. yet no good ranking on the search engines…
anyone have any ideas that will not cost money.

 

Mary - 2011/09/17

Since your directory listing is not a business. Did you use someone’s physical address, rent someone’s address or use a UPS store address? I’ve been trying to figure this our for some of my friends who have home based businesses.

Thank you 🙂 Great post!

 

    Matthew Meyer - 2011/09/18

    Hi Mary Great question. Yes, you can use a local UPS store type address if you wish. It is not a bad idea to have an address like this anyway for your business and it is inexpensive.

     

kerja kosong - 2011/09/16

Thanks! Now, I’ve started to put my online biz site on Google Places, something I was not aware before!!

 

prince - 2011/09/16

i want to lean seo techniques ….

 

    Matthew Meyer - 2011/09/16

    Please download the free ebook 101 ways to get backlinks to your website. I am sure there is plenty there to get you started!

     

Friends Online - 2011/09/13

is there any fast way for general non business site to come in top ranking… kindly advise me if there is any..

 

    Matthew Meyer - 2011/09/14

    That is a great question. Most of the same principle of seo apply to non business sites. I suggest you download my free ebook 101 ways to get backlinks and get started with some ideas there. You might try with video marketing. Produce some informative videos, upload them to youtube and other video hosting sites, make sure the descriptions are fully filled out and have links to your websites. Also start a Facebook fanpage on your subject.

     

      Friends Online - 2011/09/14

      thanks Mathew your advices are always helpful and outstanding, i read your newsletters regularly to get updates on new SEO techniques.

       

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