Category Archives for "Social Media Marketing"

4 Characteristics of a Fantastic Social Media Marketing Campaign


It is not a surprise that a large number of people are constantly trying to figure out how social media can help business growth and branding efforts. The power of social media is immense. Many companies and even individuals are reaping great returns from their social media profiles. If you learn how to harness the power of social media then you can be sure that you will be on your way to getting really fantastic returns from it. There are so many things that you can do with social media. The only thing that you need to do is to assemble a team of experts who are going to help you out with the development of your social media marketing campaigns.

Temptations of social media

Like all marketing and branding activities you must set up a strategy for your social media marketing efforts. It is important to develop a really good strategy if you want to benefit from your campaigns on social media. There are so many companies that have made use of social media and they have benefited greatly from them. The thing that is common in all these companies is that they have mastered the art of using social media properly. They all start out with a strategy.

The thing about social media is that it is so simple to the point that it might tempt you not to create a plan for it. It is also tempting not to seek professional guidance as you set up your marketing strategy on social media. Social media platforms abound and each of them has some benefit over another one. There are those sites that are easy to ignore because they do not seem like they are of any importance. Facebook, Twitter and LinkedIn can be quite professional but what about Instagram and Pinterest? How does posting of photographs help build a brand?

You will be amazed just how many businesses have earned from creating a large Instagram following. The best thing about social media sites is the numbers that they command. For instance, Facebook alone has at least five hundred million people. Advertising on Facebook means that your business has the potential of reaching out to at least half a billion people across the globe. Instagram is the in-thing nowadays. This platform also commands a very large number of followers from all over the planet. In order to make these people engage with you online you will have to develop a plan and a good one for that matter.

A good social media campaign has…

There are several characteristics that are common to all fantastic marketing campaigns. As aforementioned a good marketing plan is important. If you get in touch with a social media service expert you will be able to develop this plan with such impressive ease. They will help you identify what you need to do in order for your campaign to run successfully. In the process of setting up your marketing plan you should ensure that your campaign has the following:

  1. Simplicity

Regardless of the platform that you choose to use, your campaign should be very simple. Here is a bit of psychology concerning social media users. These people do not want to be stressed. They have so many things that they would rather think about than trying to figure out what you want them to do for you online. As such it pays a lot if you develop something that is really easy to understand. What is the simplest thing that people can do on Instagram or Facebook?

Consider IKEA’s Facebook campaign. The company wanted to open up a new store in Malmo and they wanted to capture the attention of people. Therefore what they did is posted photos of furniture on the Facebook profile of the store’s manager and asked people to tag themselves in the photos. The first person to get tagged in the photo would get the furniture. You know how IKEA’s furniture is great so naturally people did not want to go to sleep in the hopes that they would be the first to be tagged in the photo when it was posted. Can things get simpler than tagging yourself on Facebook?

  1. Focus

There is something that you are targeting with your marketing campaign. Do you want to increase traffic to a website or do you want people to share the good news about your brand spreading? You should give your marketing campaign a focus/target.

Another company that made use of Facebook successfully is Air Asia. This company wanted to popularize its new flight to Australia from Malaysia. To get people to know about it they gave a plane away on Facebook. The Facebook users were meant to tag themselves in the plane’s seating plan and tag hundreds of their friends as well. The campaign reached millions of people within a very short time and with such effortless activity.

  1. Original and exciting

Is your marketing campaign original and exciting? People go on social media to find entertainment. Therefore if you have an interesting marketing campaign that draws people to participate in it then you will definitely get great returns from it. This is why you should have a team to work with. Two head are always better than one so you can only imagine how much better a team’s group of heads is.

  1. Time limitation

Goals must be bound to a specific timeframe. Do not set up a marketing campaign that will run for ten years. It will become boring as time goes by and lose its focus eventually. With social media marketing campaigns, the shorter the time, the more exciting it is going to be. A number of the most successful social media campaigns did not last for more than a weekend and others ran for only a month.


Social media can help your business to grow pretty fast. The only thing that you need to do is learn how to harness its power. This is where the social media experts come in to help you out. They will assist you as you develop your marketing campaigns making them simple, original, focused and time-bound.

Author bio: Sujain Thomas is a data IT professional who works closely with DBA experts to provide her clients with fantastic solutions to their data problems. Click here to know more about DBA services.