5 (Old-School) Channels of SEO Every Newbie Must Know!


The world of search engine optimization may seem too dynamic for newbies to cope with all the tactics, theories, algorithms, updates and jargons. For someone totally new to seo, it’s best to always begin from the basics. Seo has come a long way from the early days of the internet. And thankfully, the worst is behind us.

There has been a significant decline in black-hat seo (malpractices) techniques as more and more marketers and webmasters have realized that there’s actually no need for “stuffing keywords” or to “get backlinks from irrelevant sites”. Moreover, people like Matt Cutts, Head of Google Webspam, have constantly been transparent and interactive with webmasters by clarifying any myths surrounding search result ranking.

There are quite a few traditional, you can say old-school, seo channels which newbies can learn about when they are entering the big, mazy world of search engines. Consider a few like below:

Forum Participations: Internet forums are online discussion boards based on niche topics such as online email marketing, forex, gaming, software development, religions etc. A quick search can help find the forums best suited to your needs. Online bulletins are good place to share what we know and gain knowledge about what’s new in our specific industry.

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Link submission: For relatively new websites or blogs, submitting the site URLs in link directories can prove beneficial for quick caching and gaining some relevant backlinks. Some of the top free link directories include Google, Dmoz, Alltop etc.

Blog commenting: Commenting on other’s blogs is a good practice for networking. Since most blog comments are no-follow the link juice may not be transferred. Nonetheless, commenting is highly effective because human visitors may still click on your links. And not to forget your blog/site does get some added exposure.

Bookmarking: StumbleUpon is the biggest source of online traffic in the USA. Digg used to be a highly favorite bookmarking site until some time back. Delicious is a preferred bookmarking site as well.

Blogging: Last but not the least- the king of all seo techniques- blogging. Blogs reign because they are loved by search engines as the major source of fresh, unique content. Starters often find blogging easy to begin but difficult to maintain. However, there is plethora of blogging tips, best practices available on the web that bloggers can make good use of.

The above channels are good source of getting both information as well as a link back. That way, you can learn about seo while you are still doing it.
It’s important for new learners to not to underestimate the power and importance of these channels. This is the very basic that it could get. And every internet search marketing guru would vouch to using these channels at some point of time.

For how long have you been in the online search optimization world? What channels would you recommend to a newbie? What best practices have stood you in good times? What’s the most revolutionary thing you have noticed in the recent times in SEO?

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Keyword Research- How To Start Off As A Keyword Research Pro
The Right Keywords For Your SEO


After a career as a professional musician and band leader in the Miami South Florida Area I decided to see if I could make some money with this new internet thing. After years of trial and error I started to get the hang of it and now I am completely financially independent because of my various online businesses. The goal of this blog is to chronicle my continued marketing experiences. I focus on real examples of what works and what does not work. Google does not give us a recipe for getting our sites ranked. We have to use our own experiences to see what actually works rather than theory. I hope you enjoy the blog. Please let us know what you think in the comments area. We appreciate your feedback.

Owen - 2012/01/15

Thanks for all the information. I have a new website that I am trying to get good rankings for in the search engines and this information really helped. Can you maybe do a topic on Joomla! SEO.



Syed Akram - 2011/12/30

Thanks for the info. I think newbies nowadays will be overwhelm with so many tactics about SEO my only advice here is master your Keyword Research since it will reduce your tasks to be on top of search engine.


Noah - 2011/12/28

There is still so much value in “Old School” Matthew.

Value that can be gotten from ALL of the techniques mention if they are leverage properly. One if the keys to old school and new school is proper keyword research. So, I would add Keyword research that to your list. It has been a round a long time, but people still don’t get it. Not targeting the right keywords has doom more websites and marketers then anything else. Getting your keyword properly inserted into your links while varying the anchor text is old school, but its huge and will continue getting bigger.

I would also add Article Marketing as an old school method that has a lot of value in it as a SEO tool.

Newbies should pick a one of the listed methods, really learn and apply themselves to understanding how to get the most of the method and then FOCUS on it before spreading themselves thin trying a bunch of stuff. Learning, taking action and focus will bring out the value of both simpler old school strategies as well as the newer more sophisticated strategies.


    Matthew Meyer - 2011/12/29

    Those are great tips Noah! Why don’t you write a guest post for the blog and I will publish it here? You almost did here already. Thanks. Matt.


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