Go For The Subscriber Not The Sale


Which is worth more the sale of the subscriber? The subscriber by far. If you have a subscriber you can sell him products and services over and over. If you are just going for the sale with no follow up you have to keep selling new people over and over. One of the biggest mistakes I see marketers making is that their strategy is to send advertising traffic to their website and to make a sale. They have no follow up strategy.

I guarantee you that if you are getting 500 people per day subscribing to your newsletters you will be selling something. Even if your “relationship” with your list is not that great. Of course, it course it is better to have a good relationship with your list. Heck, invite them over for dinner if you can.

What I am trying to say is that all your marketing should be focused on getting more subscribers to your newsletters. This is what you should be focusing on. Because the sales will definitely follow. Think a little longer term than just trying to make a sale right now. Because you will need to be making sales one month from now, two months from now one year from now. What is your strategy for this?

Get yourself an autoresponder account with Aweber and start collecting the emails of everyone who comes to your sites right now. Drop everything else, cancel all advertising campaigns and get your autoresponder set up and capturing emails of your visitors. Here is a little review I did of some of the best autoresponder companies out there.

Oh yes and I almost forgot. Would you please subscribe to my newsletter?

Thank you!



After a career as a professional musician and band leader in the Miami South Florida Area I decided to see if I could make some money with this new internet thing. After years of trial and error I started to get the hang of it and now I am completely financially independent because of my various online businesses. The goal of this blog is to chronicle my continued marketing experiences. I focus on real examples of what works and what does not work. Google does not give us a recipe for getting our sites ranked. We have to use our own experiences to see what actually works rather than theory. I hope you enjoy the blog. Please let us know what you think in the comments area. We appreciate your feedback.