Getting More Facebook Likes From Newsletter Unsubscribes
I use Getresponse.com for my autoresponder service. They have a co-registration service where you can run you small add on their website and people can opt in directly to your newsletter. All the ads are run from Getresponse.com’s high traffic website so there are no spam issues. Everything is in house.
The ads run on Getresponse.com’s website and the opt ins go directly to your Getresponse.com service. The leads cost about 35 cents each and really it is a pretty decent service if you have a good way to monetize the traffic.
But where do these ads run on Getresponse.com’s service exactly? They run on the unsubscribe pages of those thousands of Getresponse.com users who forget to disable 3rd party ads on their accounts. If you do not uncheck the disable 3rd party checkbox in your list settings (it is checked by default) a series of co reg checkbox ads will be shown whenever anybody unsubscribes from that Getresponse.com list.
This simple unusbscribe page generates tens of thousands of leads which Getrespons.com sells to it’s Power Leads customers. You generated the traffic for them and Getresponse.com get’s paid from your traffic!
Well, that is some great marketing by Getresponse.com. The good news is that you can uncheck the show 3rd party ads box and actually replace the default Getresponse.com unsubscribe page with your own custom unsubscribe page.
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Here is the page that people see when they unusbscribe from my lists: http://www.quickregisterseo.com/removed.html
It is nothing fancy. I just say “Sorry To See You Go!” then I remind them to pick up their free copy of my ebook “101+ Ways To Get Backlinks To Your Website” as a free gift for having been a member.
In addition, of course, I let them know they have been officially unsubscribed from the list. Within 15 seconds they are redirected to my fanpage where if they like my page they get a free copy of my ebook.
So I am letting them know they successfully unsubscribed, I am creating good will by giving them a free gift, and I am potentially getting an extra like on my Fanpage if they opt for the free gift. I also have another opt in form where they can get a 10 part series by email on how to get backlinks to their website.
Isn’t this better than sending traffic to some co reg offers that I do not even get paid for!? You bet it is.
I would like to encourage you to find places on your website where you are not maximizing your traffic. If you use any type of autoresponder service make sure you have your own custom remove and stay on list pages. Almost all autoresponder services and scripts allow you to modify these pages. Check out the error pages on your website too.
(I just was Faceboking with Aweber. Apparently Aweber does NOT allow you to have your own custom html remove page. They host the page and you modify it a little bit but you cannot have your own full html page. This is a huge drawback to the popular autoresponder service.)
If people end up on a page not found on your domain maybe your should give them a good reason to like your fanpage. Up to you just make sure you are making good use of some of these forgotten areas for your benefit. Are you making good use of your error pages?
If you have some other ideas about places where we already have hidden traffic let us know in the comments area.