10 Obscure Tools To Automate Your Social Marketing Presence
When a potential customer uses Google to find a business in your field, chances are good that they will click on one of the first several listings. Google uses an algorithm that takes over 250 factors into account to decide who falls where. One of the newest factors added to the algorithm is social shares. Using the following tools, along with a social media calendar, to automate your social marketing presence will save you time, improve your rankings, and diversify your inbound traffic as new people find you through social media channels.
Number 1: Ifttt.com
We live in a society of cause and effect. Ifttt.com brings this to your social media. Link your company’s Facebook, Twitter, WordPress, YouTube and other social media to the site. Then, you simply set triggers and actions. For example, if I upload a video to YouTube, then create a status message on Facebook.
Number 2: Dlvr.it
Dlvr.it delivers your RSS feed to other sites of your choosing. You simply set up a route, add a destination and then add options, such as the removal of tags. The result appears to have been individually sent to each network. You can focus on creating great content, knowing your articles will be automatically delivered to your other social channels.
Number 3: Twoogleplus
Twoogleplus takes your tweets and delivers them automatically to Google+. By driving traffic to your Google+ page, you increase the ability for your friends of those in your circles to find you. As Google hasn’t released and API yet for Google+, this tool is a God-send as it saves a lot of time having to manually add all of your content to Google+.
Number 4: Xeeme
Xeeme allows users to organize all social media into one place. It gives the users all the data, including things like profile views, relevance reports and other necessary information through the Xeegraph. It also allows you to supply customers with one URL with your profile and links to all your social media platforms. You can incorporate a link to your Xeeme profile in your articles, comments, and other social actions, which in turn increases the link popuarlity of each of the profiles listed.
Number 5: Scoop.it
Scoop.it is a social curation tool. It suggests keywords, sources and other ways to make content more relevant and to improve the SEO. You can use scoop.it to find content to write about and share through your social channels.
Number 6: Trap.it
Trap.it is a feature known as a content discovery engine. A content discovery engine is similar to a search engine but different in that it allows the user to monitor developments in a certain fields of interest. This can help monitor what people are saying about the company as well. Trap.it was created by the same company that invented Siri, so it uses Artificial Intelligence to learn about your likes and dislikes to further customize your traps.
Number 7: Fiverr
Fiverr is a site where people state what they are willing to do for five dollars. Simply post a small service that you are willing to do for five dollars or respond to an ad asking for a service you are willing to do. Need a logo? Find someone on Fiverr and pay $5! Is there something easy about your business that you can offer for $5? Offer it on Fiverr! You never know what referrals or social shares this might lead to.
Number 8: Seesmic
Seesmic allows you to link an unlimited number of Facebook, Twitter or LinkedIn pages. Posts can be scheduled for the future as well. There is a Seesmic desktop app for Windows as well as mobile apps for both Android and Iphone.
Number 9: Bitly
Bitly offers real time URL redirection. It allows you to shorten a link and share it. Bitmarks can be bundled, with each mark and each bundle having its own privacy setting. It also allows people to track what is being said about the link.
Number 10: List.ly
Found something you’d like to read better? Add it to List.ly with the tag “read later” so you organize all of your content in one simple online list, from your browser bookmarklet. Want to bookmark sites that have great topic ideas for site articles? List them on List.ly It’s a great content curation and organizational tool that can prove invaluable during social media tasks.
Managing an active social presence can be overwhelming, especially if you believe you have to do it manually. Imagine if you had to manually post on all of your social channels links to your articles? Or had to visit every single social site to gain ideas for posts? Social tools are an excellent way to facilitate, automate, and enhance the distribution of your content. The more active you are in social channels, the more citations, likes, tweets, etc that your brand will have, which in turn will result in high search engine rankings and links.
